E-mail marketing can help you to keep customers coming back

How many customers do you deal with that just never come back? They've bought your product or used your service, but have never returned. Maybe they just forgot all about you? You can help stop that from happening.

New product? New service? Special offers? Let your customers know

Don't find it a surprise if your visitors don't return once they've bought your product or used your service. They have busy lives and probably don't have time to check your website every day, week or month. Using e-mail marketing, you can let those people know that you're offering a new product, special offer or service.

Aimed specifically at your target audience, e-mail newsletters can generate new sales and leads

Building an e-mail newsletter is no different to a website, in that you need to know who your target audience is. How many times do you delete e-mails from your inbox without reading them? Knowing your target audience means knowing exactly what to say to get the recipients’ interest, and most of all, that all-important click-through to your website.

Real-time performance monitoring keeps you in the loop

We all know what it's like when you try something new - you keep checking every 5 minutes to see the results. With e-mail marketing the results can be instant: as soon as the recipient gets that e-mail it could result in a click-through to your website. Using real-time e-mail monitoring, we can see who's read their e-mail, and who clicked through to your website. Proven tracking tools on your website can then track that person through your site, right the way up to where the sale is complete, or the lead is generated. Giving you an accurate conversion rate for your e-mail campaign.

Your e-mail newsletters need to work

Building e-mail newsletters is slightly different to building a website: your website is viewed in a browser, whilst emails are generally viewed within an e-mail client such as Outlook. These both treat the displaying of elements differently, so it's important that your e-mail newsletter is built correctly so everyone can read it. If they can't read it, then it's wasted.

Don't get caught in the spam filter

The last thing you want is for your e-mails to get stuck in someone’s spam filter, where they may never realise it's there. Vigorous testing on our part ensures that there is little chance of your e-mail newsletters getting caught in someone’s spam filter. The more people who see your e-mail, the higher the return.