Web design & development that helps makes your business a success

You're probably wondering how our web design and development services can help your business be a success?

Knowing your target audience enables us to
make your website talk to them

Knowing your target audience is key - if we don't know who they are then we don't know what they're looking for, or what they'd expect from your website. In an initial meeting with you and your staff we discuss your business, what it does and how it operates. We take time to look at your competitors, what are they doing right and what are they doing wrong. Many businesses don't realise this, but your staff could have some great ideas, so we get them involved as well. Once we know who your target audience is...

Design that engages and communicates directly with your target audience

At this point many web designers will tell you they'll create you an attractive, and clear web design. So what? What benefit does that provide to you? What we deliver is an attractive and clear web design that's designed specifically for your target audience. When visitors land on your website we want to instantly engage them; we want them to stay on your website as long as possible so we can then concentrate on converting that visitor into a sale or a lead. Different target audiences require different types of engagement. Engaging a teenager through a design is completely different to engaging a business owner; and a business owner can be different to communicate with compared to a large company with shareholders.

Everyone is a potential sale or lead, so your website should just 'work'

Every visitor to your website is a potential sale or lead - it doesn't matter what type of computer they're using, or what browser they've got installed, your website should just work. Our experience and expertise in building websites means we build and test your website so that it'll work in almost every situation. Have you ever visited a website only to find that parts of it don't display correctly, or certain things just don't work? That's probably because it hasn't been built properly. The last thing you want is visitors leaving your website because it doesn't work, or doesn't look right. This again comes down to keeping your visitors on your website for as long as possible so we can convert that visitor into a sale.

Visitors can be converted into sales or leads, but where do you get visitors from?

Your visitors are the absolute centre of your website, and everything we do is planned and built around your visitors. But how does the visitor get to your website? Business stationary, word of mouth, referrals from other websites, vehicle signage, or most likely...the search engines? We won't delve too much into search engine optimisation (we have a page dedicated to just that), but what we like to do is sit down and talk about your marketing strategies, discuss how you are going to promote your website and how can we help. Getting visitors to your website is the single most important factor to think about...but...there's always a but, we need to make sure we get the 'right' visitors to your website; visitors that want whatever it is you're offering. These visitors are easier to convert into a sale or lead, and knowing who they are makes it easier to target them.

Monitoring performance to get the best results

It's not enough to build a website, sit back and wait for the pounds to start rolling in; this just doesn't happen, I'm afraid. Your website needs constant monitoring: where are visitors coming from, what did they search for to find you, how long did they stay on your site, and what page were they on when they left? And most importantly of all: were they converted into a sale or lead? To help answer all of these questions we set up your website with proven tracking tools which tell us everything we need to know about your website, its visitors and its performance. Our expertise enables us to analyse your website statistics to help us to make changes to improve conversion rates, and alter your website to cope with changes in trends.

Can we build the type of website you're looking for?

Hopefully by now we've convinced you that we know what it takes to make a website perform, but what kind of websites can we build? Our skills and experience allows us to build almost any type of website. We won't bore you with technical terms, but the websites we build can be animated, have fancy special effects, resize photographs, play videos, collect data and communicate with complex databases.

Here's an example of just some of what we can do:

• Small, medium and large brochure websites
• Content managed (database driven) websites
• Data collection websites (i.e. registration for an event)
• Informational websites
• Microsites
• E-commerce websites (online stores)
• Web applications